Monday, January 26, 2009

Homo data

Del homo videns hemos pasado al homo data. Somos la generación copy paste, robamos identidades, uniformamos nuestra imagen, nos convertimos en dato. Vivimos el tiempo en que se busca ser signo por propia voluntad. Hoy el hombre es dato: unas veces es signo comercial; otras una marca sin valor comercial, pero con valor de señal, de indicador o de conducto. Y qué es un dato si no una idea, una "una representación simbólica" de la realidad. Según Marshal mc Luhan los medios son extensiones del hombre y su idea de que "el medio es el mensaje" se puede interpretar de la siguiente manera: Internet es la extensión de las ideas del hombre. La idea es muy parecida a la de Platón que decía que el mundo real es la copia del mundo de las ideas "Topos Uranos". Internet es el "Topos Uranos", la extensión de las ideas, ideas por supuesto repetidas: datos. Si cambiamos el mundo de las ideas, (si cambiamos los datos), es muy probable que cambiemos el mundo de la vida. Pienso en una película que fue hecha para Internet, "Zeitgeist", que presenta nuevos datos con lo que se corrobora un supuesto engaño del cristianismo. Esa es la clase de cambio en el mundo de las ideas al que me refiero. Quizás apenas nos estamos dando cuenta del verdadero poder del Internet.

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